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Manufacturers

See all 1610 manufacturers Bobcat Case Case IH Caterpillar Claas DEUTZ-FAHR Doosan Hitachi Hyster Hyundai JCB John Deere Komatsu Kubota Liebherr Manitou Massey Ferguson New Holland Toyota Volvo

Services & Insight

GaLaBau 2026 IAA TRANSPORTATION 2026 NordBau 2026 steinexpo 2026

Media pack

Industry surveys

We ask 1.4m monthly expert users for you. Leverage LECTURA's highly refined B2B audience and create user-based analyses about your brand, product features, prices, perception of the competition and more. We generate ca. 5-10k answers monthly. 45% of those users own that equipment.

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Market intelligence reports

We create encompassing industry reports for you. Based on qualitative/quantitative surveys, expert interviews, user metrics & behavior, LECTURA is able to compile regular market intelligence reports that feed your marketing department with market-proven insights to base your corporate communications & promotions on real market-data.

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Equipment catalogues & pricing via API

Infuse any system (ERP, fleet management software, own databases, etc.) with taxonomy standardized equipment data. Receive a category system, technical specifications, images, datasheets, list prices, market prices / fair market values via an easy-to-integrate GraphQL standard API-interface. Find out exciting best practices for better analyses, reporting, automations and generally take equipment insights to another level. Ca. 170.000 equipment models inside.

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Legacy data enriching & cleaning

Your system is only as good as the data in it. Almost every company is facing poor quality in historically grown (equipment) databases. Thus, your systems are not able to compare apples with apples and your data is not ready to migrate / evolve over the course of digitization and more sophisticated expansions. We clean up your data - plus enrich, complete and standardize it while we're at it, so you don't limit your business intelligence because of missing groundwork.

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Equipment / fleet appraisals

Know what your equipment is worth. Our web-based appraisal tools help you to identify precise fair market values. Millions of data points lay the foundation for our pricing engines to support you with financing, buying, selling and reporting decisions and operations. Our appraisals are usage-dependent; The country, amount of working hours as well as the specific machine built is factored in the result. Try it out.

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Pricing forecasts / residual values

Risk can be quantified. LECTURA helps you to understand and pinpoint the price and value developments of your assets in order to understand long-term benefits of your equipment in the books better than before. Many banks, leasing companies, insurance companies and larger fleet owners rely on our value lines that allow your company to assess risk better and "configure" your risk appetite.

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Media & PR exposure

Get on the map of daily published and distributed industry news by LECTURA Press. Send us 1 press release once per month for free or check out our premium media services to be omnipresent throughout the year in our news rolls, digital magazines and social channels. Find more than 32.000 published articles on LECTURA press and tell your story to 35.000+ industry newsletter recipients.

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Digital marketing

Make your brand messages visible to 1.4 monthly expert users researching equipment from all over the world. Use the entire range of promotional placements and target your audience very specifically based on equipment categories, brands, countries and more. Special promotions, advertisements and native ads weave your messages seamlessly in the user journey of LECTURA Specs.

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3D/VR/AR Experiences

Digital Twins are interactive 3D/AR/VR replicas that bring machines to life through a gamified machinery experience. Reduce costs, enhance branding, and generate qualified leads across trade shows, training, and digital marketing with customisable virtual assets that accelerate customer engagement and operational insight.

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Lead generation

Route our users to your products and services. Find out more about multiple options to get concretely interested parties to what you offer within the context of equipment. On page forms, calculators or integrations that lead to exciting landing pages (which we can also create for you) collect not just and interest, but concrete user inquiries that can boost your business - especially in areas of the world, where you are not present, yet.

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Event promotion

You organize your own events and want the world to know? Contact us. We utilize our (digital) marketing & media competencies and reach to create awareness and make sure that relevant visitors register and show up at your venues.

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steinexpo 2026: Inside Europe’s Largest Basalt Quarry

Weekly overview 20.7. - 24.7. 2026

CLIMMAR: Agricultural machinery dealers need a stronger voice in the European debate

Weekly overview 13.7. - 17.7. 2026

Spare parts inquiries

Get the right parts for the right machines. LECTURA's glocal (global, but local) reach and network helps you to inquire with the spare parts supplier in your country/region. Inquire spare parts through our website and we initiate the contact. Please beware, that we ourselves are not a provides of spare parts.

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Buyer's guide

Use our free buyers guide for various machine categories based on price and weight / power ranges. Get a full comparison overview and base your buying decisions on price-performance ratios. Understand which machine models from which manufacturers do the jobs you seek it for and compare competitive products and prices in the right segments.

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Rental directory

Aerial Work Platforms Rental directory Compressors Rental directory Excavators rental directory Cranes rental directory Forklifts&Telehandlers rental directory Generators rental directory Compaction Equipment rental directory

World's TOP 10

World’s Top 10 Biggest Combine Harvesters Top 10 Most Popular Crawler Excavators on LECTURA Specs in 2023 World’s Top 10 Tallest Boom Lifts World’s Top 10 Biggest Tractors World’s Top 10 Biggest Bulldozers World’s Top 10 Biggest Forklifts World’s Top 10 Fastest Tractors World’s Top 10 Biggest Mining Dump Trucks World’s Top 10 Largest Wheel Loaders World’s Top 10 Tallest Land-Based Cranes Top 10 Most Popular 4WD Tractors on LECTURA Specs in 2023 World’s Top 10 Largest Hydraulic Excavators Top 10 Most Popular Mini Excavators on LECTURA Specs Top 10 Most Popular Aerial Work Platforms on LECTURA Specs in 2024 Top 10 Most Popular Trucks on LECTURA Specs in 2024 Top 10 Most Popular Wheel Loaders on LECTURA Specs in 2024

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References

Check out our list of much appreciated strategic, commercial and media partnerships as well as an assorted list of customers that value our data, products and services for many years now.

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Industry events

Don't miss out on the most important upcoming industry events. We regularly inform our users about when and where the pulse of the industry beats the loudest and fastest.

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Get in contact

Choose the right contact person for your matter of concern and use case. Feel free to call/write us directly.

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Cooperate with us

Do you see win-win opportunities by cooperating with us? An open talk about strategic, commercial, marketing- / media partnerships as well as mutual technological benefits is always welcome. We look forward to your ideas and proposals. Inquire best with our directors or business development.

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Interface languages

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Data sheet for OM Mercurio

Model 2000-2016 Europe DE, EN, ES, FR

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