SaMoTer 2026: Verona’s Global Hub for Construction Innovation

Navigating a massive construction equipment expo requires preparation. Here is everything you need to know to plan your visit:

     ● Dates: 6 - 9 May 2026

     ● Focus: Construction machinery

     ● Event Cycle: Triennial event (32nd edition)

     ● Venue: Veronafiere exhibition centre, Verona, Italy  -  an advanced, European-standard exhibition venue equipped for large-scale industrial showcases

     ● Organizer: Veronafiere S.p.A.

     ● Opening Hours: Wednesday  -  Saturday, 09:00  -  18:00

SaMoTer isn't just another heavy equipment trade fair; it is an institution with a rich history of charting the course for the construction sector. Since its inception, it has grown into a landmark international construction machinery trade fair:
 

     ● 1964: Launch of SaMoTer, originally dedicated exclusively to earth moving machinery.

     ● 1971: Achieved international trade fair recognition by joining UFI.

     ● 1973: Expanded its scope by introducing technical training, industry awards, and a focus on technological innovation.

     ● 1979: Transitioned to a biennial format to better adapt to rapid market changes.

     ● 1993: Evolved into a triennial event, formed a strategic partnership with CECE (Committee for European Construction Equipment), and expanded its sector coverage.

     ● 2002: Celebrated its 25th edition milestone, welcoming approximately 90,000 visitors from 90 countries.

     ● 2008: Reached record-breaking numbers with 1,026 exhibitors and 106,857 visitors.

     ● 2011: Maintained its crucial international relevance during the global economic crisis.

     ● 2014: Played a key role in supporting sector recovery, hosting its first joint event with Asphaltica.

     ● 2017: Redesigned as a modern, “tailor-made” trade fair format, held alongside Asphaltica and Transpotec Logitec.

     ● 2020: The edition was carefully postponed prioritizing global safety during the pandemic.

     ● 2023: Returned stronger with a highly innovation-focused 31st edition, spotlighting the "Digital Construction Site."

Hosting an international event of this scale requires a facility capable of accommodating massive equipment and thousands of attendees. SaMoTer 2026 takes place at the Veronafiere exhibition centre in Verona, Italy-a premier, European-standard exhibition venue renowned for its state-of-the-art infrastructure and strategic location.

Designed specifically for large-scale industrial trade fairs, Veronafiere provides the ideal layout for both massive outdoor demonstrations and intricate indoor tech pavilions.
 

     ● Strategic Location: Verona is a logistical hub connecting major European markets, making it highly accessible for global heavy machinery professionals.

     ● Key Entrances: For efficient access to the construction equipment expo, use the Re Teodorico (Viale dell’Industria) or San Zeno (Viale del Lavoro) entrances.

     ● World-Class Amenities: The venue features comprehensive B2B meeting lounges, expansive demonstration areas, and dedicated support centers for foreign companies and international professionals.

The 2026 edition broadens its exhibition offering to address an increasingly global and competitive environment. Attendees will discover specialized zones designed to highlight the future of the industry:
 

SaMoTer LAB

Returning as a core highlight for the 32nd edition, SaMoTer LAB is a dynamic exhibition space where innovation comes to life. It is specifically designed to foster dialogue between manufacturing companies, operators, and technology providers. The LAB focuses heavily on promoting sustainability, automation, safety, and the digital transformation of the sector.
 

The Digital Construction Site

This expanded demonstration area highlights the immense benefits of technological innovation, connectivity, and data usage. Key focuses include:

     ● Efficiency: Optimizing workflows and drastically reducing fuel consumption.

     ● Productivity: Leveraging cutting-edge, real-time monitoring systems.

     ● Safety: Showcasing remote operation capabilities in hazardous environments and predictive failure detection for heavy machinery.
 

NEWS 2026: SaMoTer Academy

A brand-new initiative for this edition! SaMoTer Academy introduces targeted training programs developed in partnership with national-level technical institutes and training agencies. With a specific focus on the construction sector, its medium-term objectives are to:

     ● Develop robust training pathways for students from technical institutes and high schools.

     ● Provide a concrete response to the industry's critical demand for skilled workers, including technical operators and maintenance professionals.

SaMoTer 2026 is meticulously curated for decision-makers and experts across the entire heavy machinery ecosystem and  is essential for staying competitive.

This event is highly recommended for:

     ● Construction Equipment Dealers: Discover new product lines, connect with manufacturers, and source the best machinery for your market.

     ● Machinery Manufacturers: Scope out the competition, identify industry trends, and forge partnerships for component sourcing.

     ● Equipment Rental Companies: Evaluate durability, maintenance needs, and residual value of new models before updating your rental fleet. (Remember, you can always cross-reference market values using LECTURA's valuation tools).

     ● Fleet Managers & Contractors: Find solutions to optimize site efficiency, reduce emissions, and lower your total cost of ownership.

     ● Industry Analysts & Enthusiasts: Get a firsthand look at the technological shifts driving the sector forward.

     ● Global B2B networking: Leverage Veronafiere's global network to expand your business footprint and participate in targeted B2B matchmaking sessions.

Organized at the Veronafiere exhibition centre—a high-capacity, European-standard exhibition venue—SaMoTer is a landmark event for global heavy machinery professionals. Here is why this construction equipment expo is a must-attend:

1. Unique in Italy: It is the only event in the country hosting all sectors related to the world of construction equipment.

2. Strategic in Europe: Italy remains one of the most vital and active markets in the European construction landscape.

3. Historic Legacy: SaMoTer boasts over 60 years of experience shaping the construction machinery sector.

4. (In)formative: It seamlessly blends a massive commercial exhibition with a rich program of specialized training activities.

5. Central Location: Verona sits at a strategic geographical crossroads. It connects northern and southern Europe via Corridor 1 (Stockholm-Palermo) and Corridor 5 (Barcelona-Kiev), while remaining perfectly linked to the North-East, North-West, and central Italy.

As LECTURA, will be on-site at SaMoTer, bringing you expert, data-driven insights alongside the live showcase of construction equipment. While SaMoTer offers the hands-on experience of the latest machinery, LECTURA provides the analysis and context you need to make informed business decisions.

Follow our coverage before, during, and after the fair to combine SaMoTer’s innovations with LECTURA’s market intelligence, giving you a complete view of where the industry is heading over the next three years.

1. When and where is SaMoTer 2026 taking place?

SaMoTer 2026 will be held from 6–9 May 2026 at the Veronafiere exhibition centre in Verona, Italy. Veronafiere is a high-capacity, European-standard exhibition venue. Attendees can access the fairgrounds via the Re Teodorico (Viale dell’Industria) and San Zeno (Viale del Lavoro) entrances.
 

2. What are the exhibition's opening hours?

The trade fair is open to visitors from Wednesday to Saturday, 09:00 to 18:00 daily.
 

3. How often is the SaMoTer trade fair held?

SaMoTer operates on a triennial cycle (every three years). The 2026 event is the 32nd edition, continuing a rich, 60-year historic legacy of shaping the international construction machinery sector.
 

4. Who should attend this construction equipment expo?

SaMoTer is a dedicated B2B event tailored for the global heavy machinery ecosystem. It is highly recommended for construction equipment dealers, machinery manufacturers, fleet managers, contractors, equipment rental companies, and industry analysts looking to stay competitive in a rapidly evolving market.
 

5. What new features can I expect at the 2026 edition?

The 2026 event expands its technological and educational offerings with three core highlights:

     ● SaMoTer LAB: A dynamic space dedicated to sustainability, automation, safety, and digital transformation.

     ● The Digital Construction Site: A live demonstration area showcasing the benefits of site connectivity, real-time monitoring, and remote machinery operation.

     ● SaMoTer Academy: A brand-new initiative for 2026 offering targeted training programs for students, technicians, and young professionals to address the industry's skilled labor shortage.
 

6. Is SaMoTer suitable for international companies and foreign professionals?

Absolutely. Verona serves as a strategic geographical hub connecting major European economic corridors. The event facilitates global B2B networking through structured matchmaking meetings, offering unparalleled opportunities to connect with suppliers, partners, and buyers from around the world.