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Industry surveys

We ask 1.4m monthly expert users for you. Leverage LECTURA's highly refined B2B audience and create user-based analyses about your brand, product features, prices, perception of the competition and more. We generate ca. 5-10k answers monthly. 45% of those users own that equipment.

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Infuse any system (ERP, fleet management software, own databases, etc.) with taxonomy standardized equipment data. Receive a category system, technical specifications, images, datasheets, list prices, market prices / fair market values via an easy-to-integrate GraphQL standard API-interface. Find out exciting best practices for better analyses, reporting, automations and generally take equipment insights to another level. Ca. 170.000 equipment models inside.

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Legacy data enriching & cleaning

Your system is only as good as the data in it. Almost every company is facing poor quality in historically grown (equipment) databases. Thus, your systems are not able to compare apples with apples and your data is not ready to migrate / evolve over the course of digitization and more sophisticated expansions. We clean up your data - plus enrich, complete and standardize it while we're at it, so you don't limit your business intelligence because of missing groundwork.

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Know what your equipment is worth. Our web-based appraisal tools help you to identify precise fair market values. Millions of data points lay the foundation for our pricing engines to support you with financing, buying, selling and reporting decisions and operations. Our appraisals are usage-dependent; The country, amount of working hours as well as the specific machine built is factored in the result. Try it out.

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Pricing forecasts / residual values

Risk can be quantified. LECTURA helps you to understand and pinpoint the price and value developments of your assets in order to understand long-term benefits of your equipment in the books better than before. Many banks, leasing companies, insurance companies and larger fleet owners rely on our value lines that allow your company to assess risk better and "configure" your risk appetite.

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3D/VR/AR Experiences

Digital Twins are interactive 3D/AR/VR replicas that bring machines to life through a gamified machinery experience. Reduce costs, enhance branding, and generate qualified leads across trade shows, training, and digital marketing with customisable virtual assets that accelerate customer engagement and operational insight.

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Lead generation

Route our users to your products and services. Find out more about multiple options to get concretely interested parties to what you offer within the context of equipment. On page forms, calculators or integrations that lead to exciting landing pages (which we can also create for you) collect not just and interest, but concrete user inquiries that can boost your business - especially in areas of the world, where you are not present, yet.

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You organize your own events and want the world to know? Contact us. We utilize our (digital) marketing & media competencies and reach to create awareness and make sure that relevant visitors register and show up at your venues.

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Product launches of February: part 2 (New Holland loaders, Takeuchi cultivators, Tigercat chippers, and more)

Industrial Jute Solutions: Scalable Alternatives for Logistics, Construction and Agriculture

Weekly overview 23.3. - 27.3. 2026

Weekly overview 16.3. - 20.3. 2026

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Use our free buyers guide for various machine categories based on price and weight / power ranges. Get a full comparison overview and base your buying decisions on price-performance ratios. Understand which machine models from which manufacturers do the jobs you seek it for and compare competitive products and prices in the right segments.

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World's TOP 10

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References

Check out our list of much appreciated strategic, commercial and media partnerships as well as an assorted list of customers that value our data, products and services for many years now.

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Data sheet for Hinowa Goldlift 17.80 XL IIIS

Model 2010-2015 Europe DE, EN

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Crawler Articulating Boom Lifts Hinowa Goldlift 17.80 XL IIIS

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